About Us

On the campaign to keep parents cool and babies clean!

Becoming a parent is an amazing experience but it doesn’t mean you have to compromise your individual style. Of course you have to adapt to a new lifestyle, but why not embrace this exciting time and express yourself in your new role and keep up to date with Mummy fashions and Daddy Cool accessories.

You’ll find that we offer a huge range of prints and fabric designs, meaning there are tastes to suit everyone and we don’t forget the Daddies!

We like to think that we offer an alternative to the often overly cutesy, mass-produced products that are available on the high street.

Have a look at our gift sets which are the perfect new baby gift - a much better gift option than baby clothes that they grow out of in no time!

We are proud to say that all our products in the range are made in the UK and our gift boxes are made from recycled materials.

Read about how Blue Butterfly came about in our story ….